SDH Network
Around the corner from everywhere
Founded in 2017 in Atlanta, the SDH Network began as a daily conversation about the game and has grown into a connected ecosystem of soccer coverage. Across audio, video, live broadcasts, and written storytelling, SDH covers the sport with clarity, context, and care.
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Our focus spans every level of the game. Youth and high school. College and grassroots. The professional ranks and the pathways that lead there. Soccer does not exist in silos, and neither does our coverage. We tell the stories that connect the local to the global and help people understand how the game is built, experienced, and shared.
Our Reach
The SDH Network connects soccer fans to the game every day, from Atlanta to everywhere the sport is played. What began as a locally rooted voice has grown into a multi-platform network that reaches audiences across social media, podcasts, video, and live programming.
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In 2025, SDH content was discovered and shared organically across platforms, introducing new audiences to the network while deepening relationships with long-time listeners and viewers. Short-form video and real-time coverage drove discovery, while podcasts and long-form conversations turned that attention into habit and loyalty.
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Our audience engages with SDH because of trust and consistency. They come for breaking news, stay for context, and return for conversation. Across platforms, a significant portion of views and interactions come from people encountering SDH content for the first time, a reflection of strong algorithmic discovery and share-forward behavior rather than paid amplification.
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The SDH Network reaches fans in different ways depending on how they want to consume the game. Social media delivers immediacy and scale. Podcasts provide depth and routine. Video offers context and archive. Live shows and community events bring it all together. Each platform plays a role, but all serve the same editorial mission.
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As Atlanta moves toward a defining period in global soccer, the SDH Network enters the next chapter positioned for continued growth. Built on credibility, community, and connection, SDH remains committed to telling the stories that matter most to the game and to the people who love it.
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Our Team
Jason Longshore
Chief Strategic Officer
Jason Longshore is an award-winning voice in Atlanta soccer, with extensive broadcast experience across professional, collegiate, and grassroots levels. His work includes Atlanta United, Atlanta United 2, the Atlanta United Academy, college soccer, Georgia high school state championships, UPSL, and regular appearances on 92.9 The Game, including Atlanta Soccer Tonight. Jason oversees the strategic direction and long-term growth of the SDH Network.
Jon Nelson
Chief Operating Officer
Jon Nelson serves as an in-stadium host for Atlanta United and brings years of play-by-play and analyst experience across Atlanta United 2, the Atlanta United Academy, college soccer, and high school athletics. He is also an award-winning Georgia Public Broadcasting high school football commentator. Jon manages SDH Network operations, live productions, and broadcast execution.
Madison Crews
Chief Content Officer
Madison Crews is a broadcaster and producer covering Atlanta United, Atlanta United 2, and the Atlanta United Academy, with additional experience in college soccer, Georgia high school state championships, UPSL, and hosting Atlanta United pregame coverage on 92.9 The Game. She leads SDH’s editorial voice, content planning, and storytelling across platforms.
Jarrett Smith
Chief Storytelling Officer
Jarrett Smith contributes coverage across Atlanta United, Atlanta United 2, and the Atlanta United Academy, while also serving as a commentator for college and high school soccer. He makes regular appearances on 92.9 The Game and focuses on long-form storytelling, interviews, and narrative-driven content for the SDH Network.
Nick Aliffi
Chief Video Officer
Nick Aliffi leads SDH Network video production, combining commentary experience with hands-on visual storytelling. His work includes Atlanta United coverage, Atlanta United 2 broadcasts, college and high school commentary, photography, and videography. Nick oversees video strategy, production, and visual identity across platforms.
Sofia Cupertino
Chief Creative Officer
Sofia Cupertino contributes coverage of Atlanta United, Kennesaw State, Georgia Revolution, and college and high school soccer. She drives SDH’s creative direction, including branding, visual storytelling, and design elements that shape the network’s public-facing identity.
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Scott Flood
Chief Development Officer
Scott Flood focuses on partnerships, business development, and live events for the SDH Network. He leads relationship building with sponsors and community partners while helping organize and execute SDH live programming and special projects.
SDH Network Partners
