SDH Network

Around the corner from everywhere

Founded in 2017 in Atlanta, the SDH Network began as a daily conversation about the game and has grown into an independent, connected ecosystem of soccer coverage and broadcasting. Our own voices call Atlanta United, Atlanta United 2, and Academy matches on air, and that same commitment to the game extends across audio, video, live broadcasts, and written storytelling. Today that means daily coverage of Atlanta United, women's soccer through The Vine, and grassroots and high school soccer across Georgia through Red Clay Soccer Report, with every level of the game connected to the next, youth to college to the professional pathway. Soccer does not exist in silos, and neither does our coverage.

Our Reach

The SDH Network connects soccer fans to the game every day, from Atlanta to everywhere the sport is played. What began as a locally rooted voice has grown into a multi-platform network that reaches audiences across social media, podcasts, video, and live programming.

In 2025, SDH content was discovered and shared organically across platforms, introducing new audiences to the network while deepening relationships with long-time listeners and viewers. Short-form video and real-time coverage drove discovery, while podcasts and long-form conversations turned that attention into habit and loyalty.

Our audience engages with SDH because of trust and consistency. They come for breaking news, stay for context, and return for conversation. Across platforms, a significant portion of views and interactions come from people encountering SDH content for the first time, a reflection of strong algorithmic discovery and share-forward behavior rather than paid amplification.

The SDH Network reaches fans in different ways depending on how they want to consume the game. Social media delivers immediacy and scale. Podcasts provide depth and routine. Video offers context and archive. Live shows and community events bring it all together. Each platform plays a role, but all serve the same editorial mission.

As Atlanta moves toward a defining period in global soccer, the SDH Network enters the next chapter positioned for continued growth. Built on credibility, community, and connection, SDH remains committed to telling the stories that matter most to the game and to the people who love it.

Our Team

Jason Longshore

Chief Strategic Officer

Jason Longshore is the color commentator for Atlanta United radio broadcasts on Sports Radio 92.9 The Game, with extensive broadcast experience across professional, collegiate, and grassroots levels. He also calls Atlanta United 2 and Academy matches, and appears regularly on Atlanta Soccer Tonight. Jason oversees the strategic direction and long term growth of the SDH Network.

Jon Nelson

Chief Operating Officer

Jon Nelson serves as an in-stadium host for Atlanta United and brings years of play-by-play and analyst experience across Atlanta United 2, the Atlanta United Academy, college soccer, and high school athletics. He is also an award-winning Georgia Public Broadcasting high school football commentator. Jon manages SDH Network operations, live productions, and broadcast execution.

Madison Crews

Chief Content Officer

Madison Crews is a pregame and postgame host for Atlanta United on Sports Radio 92.9 The Game, with additional broadcast experience calling Atlanta United 2 and Academy matches, college soccer, Georgia high school state championships, and UPSL. She leads SDH's editorial voice, content planning, and storytelling across platforms.

Jarrett Smith

Chief Storytelling Officer

Jarrett Smith contributes coverage across Atlanta United, Atlanta United 2, and the Atlanta United Academy, while also serving as a commentator for college and high school soccer. He makes regular appearances on 92.9 The Game and focuses on long-form storytelling, interviews, and narrative-driven content for the SDH Network.

Nick Aliffi

Chief Video Officer

Nick Aliffi leads SDH Network video production, combining commentary experience with hands-on visual storytelling. His work includes Atlanta United coverage, Atlanta United 2 broadcasts, college and high school commentary, photography, and videography. Nick oversees video strategy, production, and visual identity across platforms.

Sofia Cupertino

Chief Creative Officer

Sofia Cupertino contributes coverage of Atlanta United, Kennesaw State, Georgia Revolution, and college and high school soccer. She drives SDH’s creative direction, including branding, visual storytelling, and design elements that shape the network’s public-facing identity.

Scott Flood

Chief Development Officer

Scott Flood focuses on partnerships, business development, and live events for the SDH Network. He leads relationship building with sponsors and community partners while helping organize and execute SDH live programming and special projects.