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The Rookies and the Rebrand
Denver Summit FC drew 63,004 fans to its first home match. Boston Legacy FC had to rebrand. What NWSL Atlanta can learn before its Oct. 4 brand launch.
Alison Schwab
Sep 263 min read
Three California Launches, Three Different Endings: A Lesson for NWSL Atlanta
Angel City, San Diego Wave, and Bay FC all launched with big marketing plays. Ahead of NWSL Atlanta's October 4 brand reveal, here's what happened next.
Alison Schwab
Sep 154 min read
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