top of page
NWSL


One President, Two Clubs, One Uncommon Summer: Atlanta's New Soccer Leadership Speaks for the First Time
Mauricio Culebro held his first press conference in Atlanta. He, Josh Blank, and Rich McKay spoke on NWSL Atlanta, the transfer window, and this World Cup summer.

Jason Longshore
Jun 224 min read


Georgia State Is Quietly Building Atlanta's Next Soccer Pipeline
Aaliyah Faddoul finished her junior season at Georgia State the way she has finished most of them: on a list. First Team All Sun Belt. Nineteen starts. A team high six goals and 17 points, on 85 shots with a shooting percentage north of 50 percent. She has been on the field for every minute of conference play in three straight seasons, and every fall she adds another line to a résumé that already includes Sun Belt Freshman of the Year and back to back All Conference selection

Jason Longshore
Jun 129 min read


The City That Built Itself Into This Moment
Atlanta wasn't on the 1994 World Cup host city list. This summer it hosts a semifinal. The full story of how the city built its soccer culture, stadium, and reputation from scratch over 60 years.

Jason Longshore
Jun 1014 min read


The Hardest Trip They Didn't Have To Take
Emma Hayes is deliberately making the USWNT uncomfortable. Eight months after winning Olympic gold, that choice says everything about where this program is headed. Emma Hayes speaking at the ribbon cutting ceremony for the Arthur M. Blank U.S. Soccer National Training Center. (photo: Vanessa Angel for the SDH Network) There is a version of this Brazil trip that never happens. The USWNT wins gold in Paris in 2024, comes home, and plays a comfortable set of friendlies in famili

Jason Longshore
Jun 86 min read


How Utah Built Something Real
Utah sat at the top of the NWSL table after going 10 straight unbeaten. Here is how Jimmy Coenraets built one of the league's most relentless sides.
Jarrett Smith
Jun 14 min read


Triple Espresso Is Back. So Is the Clock.
Emma Hayes has reunited the Triple Espresso for the first time since the 2024 Olympic gold medal game, while Georgia midfielders Riley Jackson and Croix Bethune earn spots ahead of a pivotal Brazil trip.

Jason Longshore
May 274 min read


Atlanta's NWSL Team Is Being Built With Purpose
Josh Blank laid out the timeline for Atlanta's 2028 NWSL launch. The organization is not waiting for opening day to figure out who this club is supposed to be. Atlanta's NWSL team does not have a name yet. The crest, the logo, and the coach are all still to come. The chief soccer officer search is underway and the roster has not been assembled. From the outside, 2028 feels a long way off. From the inside, the work is already well underway. Arthur and Josh Blank at the Atlanta

Jason Longshore
May 55 min read


She Built a Dynasty. Now She's Building Atlanta's Next One.
AMB Sports and Entertainment has hired Deandra Duggans, the marketing executive behind the Las Vegas Aces' historic sellout streak, as VP and Chief Business Officer of Atlanta's incoming NWSL club.

Jason Longshore
Apr 134 min read


The Growth of Women's Soccer Isn't Coming at Anyone's Expense
Front Office Sports' Margaret Fleming on why the NWSL's rise is good news for the whole sport For a long time, the story of women's professional soccer in America was told as an act of goodwill. A labor of love. Something you did for the community, with financial sustainability treated as a concern for some future version of the league that didn't exist yet. Arthur Blank isn't interested in that framing. Speaking at the Sports Business Journal Business of Soccer event in Atla

Jason Longshore
Apr 64 min read


Mauricio Culebro Arrives To Help Build Atlanta’s Next Soccer Era
Mauricio Culebro arrives in Atlanta with leadership experience at Tigres, Club América, and the Mexican federation. Here is why his hire matters for Atlanta United and NWSL Atlanta.

Jason Longshore
Mar 256 min read


NWSL Atlanta’s Marietta Training Ground Plan Gains Momentum With Unanimous Council Support
NWSL Atlanta’s proposed training ground in Marietta took a major step forward after a unanimous City Council vote. The Franklin Gateway project includes fields, parking, and a park contribution.

Jason Longshore
Mar 233 min read


Atlanta’s New Training Ground Plan Is About More Than a Facility
Atlanta’s new NWSL training ground plan in Marietta is about more than a facility. Here’s why the project signals big ambition, rising standards, and a club built to matter immediately.

Jason Longshore
Mar 195 min read
bottom of page