MLS

MLS franchise values are rising, but the league’s strongest growth story is still local. A look at what Sportico’s latest valuations reveal about ticketing, sponsorship, stadium momentum, and whether MLS is poised to grow fast or grow slow in the years ahead.

Atlanta United’s preseason win over Lexington SC mattered less for the scoreline and more for what it revealed about how quickly Tata Martino’s ideas are being understood and applied. This analysis looks beyond the goals to examine structure, decision-making, and early signs of identity.