SDH Network Announces Media Partnership With UPSL Georgia and ASMG

Partnership will expand coverage of grassroots soccer across Georgia, including the UPSL men’s divisions, women’s competition, and academy leagues

ATLANTA, GA (March 27, 2026) SDH Network has announced a new media partnership with UPSL Georgia and Atlantic Soccer Media Group (ASMG) aimed at expanding coverage of grassroots soccer across the state and strengthening the visibility of clubs, players, coaches, and communities throughout the league.

Through the agreement, SDH Network will serve as an Official Media Partner of UPSL Georgia, working alongside ASMG to tell the stories that define one of the most important levels of the game in Georgia. The partnership will spotlight the UPSL’s top two divisions in the state while also highlighting the continued growth of the Women’s and Academy leagues.

Coverage will be integrated across the SDH Network’s existing platforms, including SDH AM, Morning Espresso, feature stories, digital coverage, and social media content. The goal is to create consistent, visible, and meaningful storytelling around the clubs and people building the game at the grassroots level.

“Grassroots soccer matters because it creates opportunity, builds community, and strengthens the pathways that connect every level of the game,” said Jason Longshore, Chief Strategic Officer, SDH Network. “This partnership gives us the chance to tell those stories with consistency and to help more people understand the importance of what is happening across UPSL Georgia.”

As part of the broadcast component of the agreement, UPSL Georgia broadcasts will include SDH branding in each half, and an SDH commercial will run before matches and at halftime. On social media, ASMG will collaborate with SDH for weekly highlight content, allowing both organizations to share and amplify league moments across their audiences.

Beyond editorial and broadcast visibility, the partnership is built around a broader mission: growing the game across Georgia, increasing access to the sport, and shining a brighter light on the clubs, players, coaches, and communities driving soccer forward at the grassroots level.

The partnership also puts a specific focus on the broader structure of the league in Georgia. Coverage on SDH AM will regularly highlight the growth of the UPSL Women’s league and the Academy leagues, reinforcing the importance of building a complete soccer ecosystem across the state.

“I see it all interconnected because what’s very important is providing that pathway for those youngsters,” said Andre Bomar, Media Director, ASMG. “This collaboration helps widen the exposure of what’s happening at this level and creates more opportunity for clubs, players, coaches, staff, and supporters across the region.”

The collaboration reflects a shared belief between SDH Network, UPSL Georgia, and ASMG in the long-term value of grassroots soccer and its power to connect communities throughout Georgia and the wider region.

For more information, visit both soccerdownhere.net and asmgtv.com.

About SDH Network

SDH Network is a Georgia-based soccer media platform covering the game at every level through daily shows, podcasts, feature stories, live events, and digital content. With a focus on local, national, and global storytelling, SDH Network serves soccer fans across Atlanta, Georgia, and beyond.

About ASMG

Founded in 2021, Atlantic Soccer Media Group provides professional broadcast and media services designed to support the growth of the United Premier Soccer League and lower-division soccer in the United States. ASMG is committed to increasing access, improving presentation standards, and helping bring greater visibility to the clubs, communities, and stories that drive the game forward.