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Winning Opened the Door. Experience Is What’s Keeping It Open in Huntsville.
Huntsville City FC’s 2025 season proved that winning can open the door, but Managing Director Chad Emerson explains why guest experience, community partnerships, youth engagement, and venue flexibility are what will sustain growth in MLS NEXT Pro moving forward.
Jason Longshore
Jan 293 min read
Atlanta’s 2026 Responsibility, Through the Eyes of Brad Guzan
Brad Guzan’s new role offers a window into why 2026 matters for Atlanta soccer, as the city prepares to host the world and define its long-term responsibility.
Jason Longshore
Jan 294 min read
Terminus Legion Recognized for Community Work at ISC Annual Conference
When the Independent Supporters Council named Terminus Legion its Philanthropic Group of the Year at the 2026 Annual Conference, the recognition reflected years of steady, intentional work rather than a single standout moment. For Community Outreach Director Jason Wells, the honor carried personal meaning, but also reaffirmed a broader direction the group has been working toward. “It gives me some validation that we’re on the right track,” Wells said. “When I campaigned for t
Madison Crews
Jan 272 min read
The Process Behind Atlanta United’s Signing of Adrian Gill, from La Masia to MLS
Atlanta United’s signing of Adrian Gill is not a headline move. It is the next step in a decade-long development path that began in Colorado, passed through UE Cornellà and FC Barcelona’s La Masia, and now continues in Major League Soccer. This is the story of how process, patience, and long-term planning brought Gill to Atlanta.
Jason Longshore
Jan 275 min read
Go Epic, Go Brazil: How the 2027 Women’s World Cup Brand Signals a Defining Moment
On the sands of Copacabana, with samba rhythms in the air and the Atlantic stretching behind the stage, FIFA did more than unveil a logo this week. It announced intent. The branding for the FIFA Women’s World Cup 2027 in Brazil, anchored by the slogan GO EPIC™, is not simply a visual identity. It is a statement about where the women’s game believes it now belongs: at the center of global sport, in one of football’s most symbolic homes. RIO DE JANEIRO, BRAZIL - JANUARY 25: (L.
Jason Longshore
Jan 262 min read
Building Something That Lasts: Oliver Gage and the Long Game at Fort Wayne FC
By the time Oliver Gage arrived in Fort Wayne, he knew exactly what he was looking for. Not a quick fix. Not a stepping stone. Not a logo on a temporary lease. He was looking for a project with permanence. After leaving Loudoun United under circumstances he still describes as “very disappointing,” Gage wanted his next stop to offer something rare in the lower divisions of American soccer: stability, integrity, and ownership committed to the long term. Fort Wayne, led by homet
Jason Longshore
Jan 263 min read
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