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The Rookies and the Rebrand
Denver Summit FC drew 63,004 fans to its first home match. Boston Legacy FC had to rebrand. What NWSL Atlanta can learn before its Oct. 4 brand launch.

Alison Schwab
15 hours ago3 min read


Three California Launches, Three Different Endings: A Lesson for NWSL Atlanta
Angel City, San Diego Wave, and Bay FC all launched with big marketing plays. Ahead of NWSL Atlanta's October 4 brand reveal, here's what happened next.

Alison Schwab
Sep 154 min read


The Vine Is Where Women's Soccer Takes Center Stage
Madison Crews launches The Vine, SDH's new home for women's soccer, joined by Sofia Cupertino and Agustina Noriega on how soccer shaped who they are.
Madison Crews
Sep 106 min read


One Goes, All Goes: Inside the Blueprint Behind Utah's Six Point Week
Inside Jimmy Coenraets' "One Goes, All Goes" philosophy, and how it carried Utah Royals through a brutal three game week and into third place in the NWSL.
Jarrett Smith
Aug 54 min read


One President, Two Clubs, One Uncommon Summer: Atlanta's New Soccer Leadership Speaks for the First Time
Mauricio Culebro held his first press conference in Atlanta. He, Josh Blank, and Rich McKay spoke on NWSL Atlanta, the transfer window, and this World Cup summer.

Jason Longshore
Jun 224 min read


The Hardest Trip They Didn't Have To Take
Emma Hayes is deliberately making the USWNT uncomfortable. Eight months after winning Olympic gold, that choice says everything about where this program is headed. Emma Hayes speaking at the ribbon cutting ceremony for the Arthur M. Blank U.S. Soccer National Training Center. (photo: Vanessa Angel for the SDH Network) There is a version of this Brazil trip that never happens. The USWNT wins gold in Paris in 2024, comes home, and plays a comfortable set of friendlies in famili

Jason Longshore
Jun 86 min read


How Utah Built Something Real
Utah sat at the top of the NWSL table after going 10 straight unbeaten. Here is how Jimmy Coenraets built one of the league's most relentless sides.
Jarrett Smith
Jun 14 min read


Triple Espresso Is Back. So Is the Clock.
Emma Hayes has reunited the Triple Espresso for the first time since the 2024 Olympic gold medal game, while Georgia midfielders Riley Jackson and Croix Bethune earn spots ahead of a pivotal Brazil trip.

Jason Longshore
May 274 min read
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