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Built With Intent: Inside Greenville’s Next Chapter

  • Writer: Jason Longshore
    Jason Longshore
  • 1 minute ago
  • 3 min read
Soccer team walks on field, player claps. Text overlays "The Roots." Stadium seats in background. Sepia tone, logos for NoFo Brew Co, SDH Network.

There are moments in a club’s life when change is obvious. New faces. New voices. New surroundings.


Then there are moments when change is quieter. When change shows up not as disruption, but as alignment.


Greenville is in one of those moments now.


With a new general manager and sporting director, a new head coach, a permanent home nearing completion, and a women’s program growing alongside the men’s side, the Triumph and Liberty are not starting over. They are laying a foundation that is built with intent, clarity, and shared purpose.


A Vision That Starts With Alignment


For Zach Prince, returning to South Carolina was never about sentimentality. It was about responsibility.



Raised in the state and shaped by its soccer ecosystem, Prince arrives in Greenville with a technical background that informs how he leads. Years spent as a coach have given him empathy for the pressures of the role, clarity in decision-making, and a belief that organizations succeed when vision and execution move in the same direction.


That belief extends across both programs he now oversees. Triumph and Liberty are not treated as separate projects competing for attention. They are part of a single ecosystem, designed to create clear pathways for players, boys and girls, to grow, develop, and aspire within their home state.


“What we want to do is provide a clear pathway for young boys and girls to be able to grow up and become professionals one day and to do that in their home state,” said Prince.

Prince’s ambition is not abstract. It is grounded in process: hiring the right people, establishing shared standards, and building a club that reflects its community while holding itself to professional expectations. Success, in his view, is something you prepare for long before results show up on the field.


A Coach Who Reflects the Vision


That philosophy is why the hiring of Dave Dixon matters so much.


Dixon is not just the new head coach of Greenville Triumph. He is the on-field expression of what the club wants to be.



From the start, alignment was clear. Prince and Dixon share a belief that identity must be intentional, not improvised. Dixon’s teams are built around aggression, initiative, and collective responsibility with a front-foot style designed to dictate terms rather than react to them.


“We want to invite other teams into our chaos. We control it, but we invite them into our chaos and make them play at an uncomfortable pace, one that’s part of our DNA,” said Dixon.

But that chaos is controlled. It is trained. It is rehearsed daily through habits that value courage over caution and learning over fear. Mistakes are not punished emotionally; they are addressed tactically. The goal is a group comfortable living on the edge of intensity because that is where growth happens.


Equally important is how leadership is distributed. Veterans who know Greenville carry standards forward, while new players are empowered to contribute immediately. The culture is not owned by a single voice. It belongs to the group.


For Dixon, that shared ownership is non-negotiable. Winning is not just the responsibility of those on the field. It belongs to everyone who represents the club, from staff to supporters, because culture is always visible.


One Club, One Responsibility


The same thinking applies to Greenville Liberty.


Women’s soccer is not positioned as a secondary narrative here. It is central to the club’s identity and future. For Prince, that commitment is personal, shaped by family and by the belief that visibility creates possibility.


Liberty represents more than competition. It represents access, aspiration, and the responsibility to reflect the community fully. As women’s soccer continues to grow nationally, Greenville is positioning itself not as a follower, but as a contributor to that momentum. It is building infrastructure, opportunity, and connection at the local level.


Permanence Raises the Standard


All of this is happening alongside the most tangible symbol of Greenville’s next era: a permanent home.


A soccer-specific stadium changes expectations. It anchors identity. It removes transience from the equation. With a home comes accountability, to players, to supporters, and to the broader soccer landscape in the Southeast.


Greenville is no longer passing through a phase. It is committing to one.


A Foundation Meant to Last


This next chapter is not defined by bold predictions or guaranteed outcomes. It is defined by direction.


Greenville is choosing alignment over urgency, intention over noise, and process over shortcuts. Triumph and Liberty are being built to reflect the same values, speak the same language, and grow together.


Foundations do not promise success.


But without one, success never lasts.


And in Greenville, the foundation is finally in place.

 
 
 
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