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The Name Is Simple. Atlanta City FC’s Identity Isn’t.
Atlanta City FC’s name is simple, but its identity is layered. Inside the process behind the NWSL club’s crest, colors and Atlanta-first brand.
Jason Longshore
Sep 3012 min read
The Rookies and the Rebrand
Denver Summit FC drew 63,004 fans to its first home match. Boston Legacy FC had to rebrand. What NWSL Atlanta can learn before its Oct. 4 brand launch.
Alison Schwab
Sep 263 min read
Three California Launches, Three Different Endings: A Lesson for NWSL Atlanta
Angel City, San Diego Wave, and Bay FC all launched with big marketing plays. Ahead of NWSL Atlanta's October 4 brand reveal, here's what happened next.
Alison Schwab
Sep 154 min read
The Beat Built the Blueprint: Atlanta's Long Road to 2028
How two short-lived teams named the Atlanta Beat, in WUSA and WPS, built the foundation for Atlanta's new NWSL franchise arriving in 2028.
Jason Longshore
Aug 912 min read
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