How two short-lived teams named the Atlanta Beat, in WUSA and WPS, built the foundation for Atlanta's new NWSL franchise arriving in 2028.

Josh Blank laid out the timeline for Atlanta's 2028 NWSL launch. The organization is not waiting for opening day to figure out who this club is supposed to be. Atlanta's NWSL team does not have a name yet. The crest, the logo, and the coach are all still to come. The chief soccer officer search is underway and the roster has not been assembled. From the outside, 2028 feels a long way off. From the inside, the work is already well underway. Arthur and Josh Blank at the Atlanta