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Kelty Hearts, and the Ownership Model That Actually Works
Jordan Gardner explains why he bought Kelty Hearts, outlining a sustainable ownership model built on infrastructure, governance, and long-term patience.
Jason Longshore
Feb 45 min read
Elías Báez: Trusted, Tested, and Ready for Atlanta United
Atlanta United’s newest signing arrives with more than upside. Elías Báez brings years of top-flight experience, durability, and trust earned at San Lorenzo into the next chapter of his career.
Jason Longshore
Feb 34 min read
Built With Intent: Inside Greenville’s Next Chapter
Greenville Triumph and Greenville Liberty are entering a new era defined by alignment, intent, and shared purpose, on and off the field.
Jason Longshore
Feb 13 min read
Understanding Before Results
Atlanta United’s preseason win over Lexington SC mattered less for the scoreline and more for what it revealed about how quickly Tata Martino’s ideas are being understood and applied. This analysis looks beyond the goals to examine structure, decision-making, and early signs of identity.
Jason Longshore
Feb 15 min read
Winning Opened the Door. Experience Is What’s Keeping It Open in Huntsville.
Huntsville City FC’s 2025 season proved that winning can open the door, but Managing Director Chad Emerson explains why guest experience, community partnerships, youth engagement, and venue flexibility are what will sustain growth in MLS NEXT Pro moving forward.
Jason Longshore
Jan 293 min read
Atlanta’s 2026 Responsibility, Through the Eyes of Brad Guzan
Brad Guzan’s new role offers a window into why 2026 matters for Atlanta soccer, as the city prepares to host the world and define its long-term responsibility.
Jason Longshore
Jan 294 min read
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