SDH Network Announces Partnership with NoFo Brew Co
- Madison Crews
- 3 minutes ago
- 2 min read
SDH Network is proud to announce a new partnership with NoFo Brew Co, a collaboration centered on telling the stories of the beautiful game across the state of Georgia.
Through this partnership, NoFo Brew Co will support SDH Network's mission to highlight the players, clubs, and communities that make soccer thrive at every level, from youth fields to the professional stage. Together, the two organizations aim to deepen coverage and bring fans closer to the game they love.
As part of the agreement, NoFo Brew Co becomes the presenting sponsor of SDH Network's Before the Whistle and After the Whistle coverage of Atlanta United matches.
"Soccer has always been about community, passion, and shared experiences, values that align perfectly with what we strive to create at NoFo. We're thrilled to be partnering with SDH to introduce Soccer Down Here Lager, a beer crafted to bring soccer fans together." — Eliana Bean, Director of Marketing, NoFo Brew Co
"SDH has always believed that the best soccer moments happen together, in a room full of people who care about the game as much as you do. NoFo has been building exactly those kinds of spaces across North Georgia for years. Pairing that with the World Cup coming to Atlanta makes this the right partnership at exactly the right time." — Jason Longshore, Chief Strategic Officer, SDH Network
NoFo's locations in Cumming, Gainesville, and Cleveland will also be great places to catch World Cup matches this summer, and the partnership kicks that off in a big way on June 6 and 7. On June 6, Atlanta Soccer Tonight on 92.9 The Game broadcasts live from NoFo Gainesville from noon to 2:15 p.m., then stays on site to watch the USA-Germany match with fans. The tour continues June 7 in Cumming with another live SDH event.
The collaboration also gives a new name to SDH's popular lager, now known as Soccer Down Here Lager. "When it came time to lean harder into who we are ahead of the biggest summer the sport has ever seen, the answer was right there in the name," said Longshore. The lager will be widely available beginning June 1, in cans and on tap at soccer-friendly establishments across Georgia.